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3 Ways Online Retailers Fail Customers

The Future of Commerce

future of ecommerceShoppers are generally happy about the state of today’s retail marketplace, but there are signs that their love affair with online retail is beginning to wane–and that’s a serious concern for any retailer that sells in the digital space.

The American Customer Satisfaction Index’s latest report shares that customer satisfaction with the retail industry grew 1.7 percent in 2013. However, satisfaction with online retail plummeted 4.9 percent, receiving its lowest score since 2011.
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