Amazon Please be True to Who You Are. You are NOT Google.
Less than a week ago, I put down the Wall Street Journal after seeing an article about Amazon’s losses this quarter and all the projects they have going. I looked at my business partner and said “Do you they know they are aren’t Google?” Mind you, with all the projects and the desire to be more, coupled with the understanding that our world is becoming increasingly interconnected, I am partially impressed. I understand having the problem shared by the late Sam Walton of “divine discontentment”. I am always expanding my horizons, trying a new project, learning something new, etc. I personally love being an entrepreneur.
However, one of the first lessons I learned while studying business was: “Understand what your business is and be true to that.” In other words if you’re an office supply store, don’t get confused and start selling car parts.
Amazon became famous as an online retailer. Billions of dollars were made (as well as several millionaires) thanks to the genius behind Amazon. So, Amazon: Don’t forget who you are and what people loved you for.
Even further Amazon, you don’t need to be Google. Why? Because we already have a hugely successful one. Don’t think that just because Google says “don’t be evil” doesn’t mean they won’t steam roll you in a heartbeat. – James Weaver
Read the Business Insider Article:
Amazon Is Turning Into Google
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