I have wonder why Overstock got into the pet adoption business. Because as of March 2014 (which we somehow missed), Overstock has entered the pet adoption business.
I understand that the world of e-commerce is becoming more and more competitive. Companies are forgetting who they are and trying to be everything to everyone.
For an example, Amazon has had another profitless quarter and some have to wonder if it’s because the company who became famous as an online retailer is focused on things like: smart phones, Drones, Self-produced shows And now made-to-order 3-D printed items, and possibly a credit card reader. (Read full story on our blog)
And to answer the question:
“At Overstock™, we believe every life is valuable,” says Overstock. (A brave stance.) “That’s why we’ve figured out how to use our technology to help the lives of homeless and abandoned pets.”
Right now on pets.overstock.com, there are 3666 adoptable cats, 2689 adoptable dogs, 16 horses, and nine birds within 100 miles of me. I am in love with all of them, because every life is valuable, but I am especially in love with Luie. Unfortunately (or perhaps fortunately!) there are no adoptable reptiles within 100 miles of my zip code!
“We’re providing this as a public service,” Overstock says, “because a world where there are no homeless pets is a better place to be.”
Overstock claims to have facilitated 17,058 adoptions altogether. Look out Craigslist, it looks like you got some competition.
Image via Monica Kaneko/Flickr (CC BY-SA 2.0)