Video Game Maker Atari Creates Game to “Make Your Own LGBT Parade”

Video-game manufacturer Atari announced last month it was re-branding itself as an “interactive entertainment production company” that would target audiences with LGBT content, “social” casinos and YouTube videos.

Well it’s made good on its first promise with Pridefest, a Rollercoaster Tycoon-type sim game  that lets you plan your own Pride parade.

atari pridefest game

Pridefest players will need to solve challenges and complete quests to unlock festival supplies, and the game will offer users “personalization and social features” like the option to chat with friends.

atari pridefest tweet

Chief Operating Officer Todd Shallbetter says the game represents “a passionate cause” and is one in a variety of new inclusive games Atari will launch.

“Atari is more than a game publishing company; it’s an iconic brand that has established a passionate and timeless culture,” company boss Fred Chesnais explained. “What the company has accomplished over the years is no small feat, but there is more to come.

“We are leading a rebuilding exercise in a highly volatile industry, so at the same time we are also aware of the challenges that lay ahead.”

Few details were given beyond the broad sectors laid out above, save for the fact that Atari’s interest in wearable devices was somehow tied into its hardware licensing business, which also includes gamified hardware.

The company also pointed to its game releases for the year so far, including the iOS relaunch of “beloved franchise” Rollercoaster Tycoon.

As for its LGBT-themed push, the company is also known to be working Pridefest, a Rollercoaster Tycoon-type sim game which lets you create your own LGBT parade.

For more information about Atari’s Pridefest Game:

facebook pridefest pridetwitter


About The Mental Meddler

A quirky, opinionated gay guy who offends both liberal and conservatives.

Posted on July 26, 2014, in Entertainment, Geek, Lifestyle and tagged , , , , , , , , , , , . Bookmark the permalink. Comments Off on Video Game Maker Atari Creates Game to “Make Your Own LGBT Parade”.

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