‘Reading Rainbow’ Kickstarter Earns $1 Million in 1 Day

‘Reading Rainbow’ Kickstarter Earns $1 Million in 1 Day

How exciting is this?  I love Levar Burton and I am thrilled that his project has earned so much more.

The campaign surpassed $2 million on day two — twice as high like a butterfly in the sky.

You did it, Internet readers. In just half a day, LeVar Burton’s Reading Rainbow campaign to raise $1 million on crowdfunding website Kickstarter has reached its seven-figure goal.

The money from nearly 23,000 donors will be used to bring Burton’s cult TV classic to a new generation of readers by building a web version for families at home, creating a classroom version for teachers and providing free access to it for schools in need.

The online campaign, fueled by buzz generated on social media, surpassed $1 million shortly before 8 p.m. ET on Wednesday.

Burton, the creator and host of PBS’ series Reading Rainbow from 1983 to 2006, launched the Kickstarter project earlier in the day.





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I am a quirky guy whose passions include reading, traveling, business and enjoying life to the fullest.

Posted on July 7, 2014, in Entertainment, TV and tagged , , , , . Bookmark the permalink. Comments Off on ‘Reading Rainbow’ Kickstarter Earns $1 Million in 1 Day.

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